For intermediaries only

The future of home ownership

Tired of seeing your clients fall between the cracks? Meet StrideUp. We’re empowering a new generation of homeowners through accessible, inclusive and flexible home finance.

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Why StrideUp?


Enhanced affordability

Where others see complexity and risk, we see creativity, diversity and opportunity.


Flexible criteria

We look beyond credit scores and automated models. Work with us to get the fair answer for your client when high street falls short.


Unparalleled service

We offer a dedicated point of contact to progress each of your cases quickly and smoothly, so you'll always know where you stand.

Finova has partnered with StrideUp as we see the benefits of their range working well with our Broker's requirements. StrideUp will maximise customers' incomes to not only get on the property ladder but also enhance their level of borrowing.
Melanie Spencer
Business Development Director
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Unlocking Home Ownership

StrideUp is creating more inclusive housing market by serving those left behind by mainstream lenders. Learn more about the types of clients we support.

Unusual sources of income

Terry and Amber are foster parents with a new baby under their care. But when tried to buy a bigger home, traditional lenders couldn’t fully weight their foster care and other income sources. StrideUp's pragmatic approach to non-standard income gave them the extra boost needed here. Read their story

Shariah compliant options

After 16 years of flat sharing and renting around London, Zara was determined to get on the property ladder. But being from a Muslim background, her options were limited as most lenders have halal products. StrideUp’s Iman range is certified Shariah compliant. Read her story.

Recently self-employed

After lock down Alison decided to follow her dreams of setting up her own boutique florist. She’s been self-employed for 18 months while her partner Steve earns a salary of £10k a year. They want to buy an East Midlands home for £350k but have been struggling to secure a traditional mortgage that meets their needs.

Foreign nationals

Omar is a Turkish national on a Tier 1 visa earning £45k. His wife Salma is working part-time on £22k a year and they’re looking to buy their first home. They would like to use a 100% gifted deposit from Salma's family but they can't find a mortgage as their circumstances are not catered to by high street lenders.

High loan-to-income

Godwin and Nancy's young family had outgrown their two bedroom flat but despite both working in management roles, they couldn't secure the mortgage they needed to upgrade. StrideUp's shared ownership model saved the day by providing a higher financing amount. Read their story.


Learn how StrideUp can help you

Service levels

DIPs reviewed

2 Hours

Day 1 underwrite

Within 24 Hours

Application to offer

Within 10 Days

Positive messaging experience

94% Positive

StrideUp does things differently



We have a unique approach that can get up to 6x LTI where clients can demonstrate affordability


Flexible income

We understand multiple incomes streams and variable pay, helping you maximise allowable income



Only 1 year’s trading history required for £50k+ earners and a strong approach to day rate contractors



Help from friends and family - up to 100% gifted deposit



A flexible approach to overpayments, helping your client pay down their mortgage early

We're your lending partner where mainstream falls short

Our partners

Our partners

Don't just take our word for it

Dedicated support

With StrideUp you get a dedicated team who will take the time to understand what’s right for you and your clients. We’re contactable through online chat, phone and email and have a 1 day initial review of applications.

Give us a call

020 3875 3585

Email us

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